Vanity URL meaning: A custom URL that is designed to be short, easy to remember and meaningful. As opposed to automatically generated URLs which might include random numbers, letters or lengthy strings of symbols, vanity URLs tend to feature recognizable words. They can be used for businesses' brand, products, services, campaigns, or specific landing pages. A good vanity URL is easy to type, easy to pronounce, easy to remember and easy to share. For instance, an advertising campaign may be based on a clear address, for instance a branded domain plus a relevant key word. Vanity URLs work especially well in advertising, print materials, social media and presentations where users are likely to have to type the URL in manually.