Vanity URL meaningis an optimized URL that is created to be simple, recognizable, and memorable. The word “vanity” instills the fact that the link is customized and not a complicated or automatically-generated web address. For instance, instead of having a long URL with a lot of numbers and parameters, a business can make its own URL, like example.com/services. Uses of vanity URLs include marketing campaigns, social media, promotions, and landing pages. They can increase the ease of sharing and further reinforce brand identity. A vanity URL should be short, have a niche meaning, be easy to spell, and make sense for the audience.