The 72 Sold lawsuit refers to a legal dispute in which the real-estate marketing company 72 Sold was accused by competitors and regulators of using misleading advertising and exaggerated claims about selling homes faster and for more money than traditional methods, with plaintiffs alleging unfair competition and deceptive marketing practices, while the company has denied wrongdoing and said its ads are promotional in nature, and the case mainly centers on whether those claims misled consumers rather than on fraud or criminal activity.