When I started running campaigns, my audience personas were too generic—things like “business owners” or “students.” That broad targeting wasted budget because I wasn’t speaking directly to anyone. After studying competitor campaigns through PowerAdSpy, I realized that successful quora ads catered to very specific personas. For example, instead of targeting all business owners, some campaigns focused only on “early-stage SaaS founders” or “freelance marketers.” I updated my personas accordingly, and suddenly my ad copy and offers felt more personalized. This shift gave me higher engagement because users felt like the ads were made for them. PowerAdSpy helped me understand that Quora rewards relevance, and relevance comes from knowing exactly who you’re speaking to. Do you also build detailed personas for your quora ads, or do you target broader groups and adjust as you go?