One of the hardest parts of running instagram ads is coming up with fresh ideas. After a while, I felt like I was recycling the same visuals and captions over and over. My audience was getting bored, and results were slipping. PowerAdSpy became my go-to inspiration tool. By browsing ads in my industry, I discovered new ways to present my offers. Some brands were using interactive-style carousel ads with storytelling across slides, while others leaned into reels with bold text hooks. These formats gave me new directions to explore. I didn’t copy exactly, but I used the structure to create my own original ads. Suddenly, my campaigns felt refreshed, and engagement picked up again. For me, it was less about spying and more about sparking creativity. How do you guys come up with new ad ideas—brainstorming from scratch, or do you look at what’s already working in the market?