Apple’s rumored iPhone Ultra Fold is expected to sit firmly in the ultra-premium smartphone category. Current reports and analyst estimates generally place the starting price between $2,000 and $2,500 in the US, although Apple has not officially confirmed pricing. Some forecasts suggest a starting price around $2,300, while other estimates put it closer to $2,400. Higher-storage versions could potentially cost significantly more, with some rumors suggesting prices approaching $2,900 for a 1TB model. The premium pricing would reflect the foldable display, specialized hinge, thin design, and advanced components required for Apple's first foldable iPhone. It could become the company's most expensive iPhone yet. Apple is expected to unveil the foldable device at its September 9, 2026 event, although the final name, price, and availability remain unconfirmed.