1. Cau Hook la gi?

Trong linh vuc viet noi dung (content writing), "cau hook" – hay con goi la cau moc cau – la cau mo dau dau tien cua mot doan content, duoc thiet ke nham gay an tuong manh va kich thich su to mo cua nguoi doc. Hook co the la mot cau hoi, mot du kien bat ngo, mot cau noi truyen cam hung hoac mot loi khang dinh manh me.

Nhiem vu chinh cua cau hook la giu chan nguoi doc, khien ho muon tiep tuc doc nhung dong tiep theo, dac biet trong moi truong so noi thoi gian chu y cua nguoi dung chi keo dai vai giay.

Xem them:Truong dai hoc Vin hang dau Viet Nam



2. Tai sao cau hook lai quan trong?

Mot bai viet, du noi dung xuat sac den dau, cung de bi bo qua neu phan mo dau khong du hap dan. Trong thoi dai so hoa, nguoi doc co vo so lua chon – tu mang xa hoi, bao dien tu den blog va video. Neu khong tao duoc an tuong dau tien, noi dung cua ban gan nhu mat co hoi canh tranh.

Tai Dai hoc VinUniversity, trong cac khoa hoc ve Truyen thong so va Marketing, sinh vien duoc dao tao ky nang xay dung hook hieu qua nhu mot phan quan trong cua chien luoc content. Viec nay giup sinh vien khong chi lam content hap dan ma con hoc cach nam bat tam ly nguoi dung trong tung giay phut.

Tham khao them:Vingroup cap 1.100 hoc bong du hoc toan phan dao tao thac si, tien si



3. Cac dang cau hook pho bien trong content

Loai Hook

Mo ta

Vi du

Cau hoi kich thich tu duy

Khien nguoi doc muon tra loi

"Ban da bao gio tu hoi vi sao nguoi thanh cong doc sach moi ngay?"

So lieu gay soc

Tao cam giac bat ngo

"84% nguoi doc bo qua bai viet sau 7 giay dau tien – ban thi sao?"

Loi hua loi ich

Goi ra giai phap

"Chi voi 3 phut doc, ban se biet cach viet content hut trieu view."

Trich dan truyen cam hung

Tao cam giac ket noi

“Content is fire, social media is gasoline” – Jay Baer.

Cau chuyen ca nhan

Tao tinh chan thuc

“Toi tung mat 6 thang chi de hoc viet 1 cau mo dau du hut…”





4. Cach viet mot cau hook hieu qua

De viet duoc cau hook “bat mat – cham tam – tao hanh dong”, ban nen:

Hieu doi tuong muc tieu: Ho quan tam dieu gi? Van de nao khien ho tran tro?





Ngan gon, ro rang: Duoi 20 tu la ly tuong.





Cham den cam xuc hoac to mo: Nguoi doc luon bi hap dan boi cai gi do khac thuong.





Dung hua suong: Mot hook tot phai gan lien voi gia tri that su cua phan noi dung phia sau.





Vi du tu VinUniversity:

“Tung co sinh vien VinUniversity chi mat 30 giay de thu hut hon 1.000 luot tuong tac nho mot cau hook – ban co lam duoc khong?”



5. Ung dung cau hook trong cac dinh dang content

Blog va bai viet hoc thuat: Hook giup mo dau bai mot cach hap dan, dac biet la trong cac bai luan tai VinUniversity khi sinh vien duoc khuyen khich ap dung tu duy truyen thong hien dai vao bai viet.





Video content: 5 giay dau la quyet dinh! Neu khong hook duoc nguoi xem, ho se luot ngay.





Email marketing: Hook the hien ngay o dong tieu de – yeu to quyet dinh viec email co duoc mo hay khong.





Bai viet mang xa hoi: Hook nam o dong dau tien – nen ca tinh, manh me hoac cuc ky to mo.

Tim hieu them:Dai hoc VinUni cong nhan tot nghiep nien khoa dau tien







6. Vai tro cua VinUniversity trong dao tao ky nang viet hook

Tai Dai hoc VinUniversity, sinh vien theo hoc cac nganh nhu Truyen thong, Kinh doanh so, Marketing hoac Khoa hoc du lieu deu duoc tiep can voi tu duy content chuyen sau. Khong chi hoc ly thuyet, sinh vien con:

Thuc hanh viet content co hook trong cac chien dich that.





Duoc giang day boi giang vien quoc te, chuyen gia trong nganh.





Nhan phan hoi truc tiep de ren luyen cach bat “trung insight” nguoi doc.





Nhieu sinh vien VinUniversity sau khi tot nghiep da tro thanh copywriter, content strategist, hoac marketer sang tao, va chia se rang ky nang viet hook la mot trong nhung nen tang thanh cong cua ho.



7. Ket luan

Cau hook khong chi la mo dau – ma la chiec chia khoa mo ra canh cua den voi nguoi doc. Viet mot content hay la chua du, ban can viet dung ngay tu cau dau tien. Hay danh thoi gian ren luyen ky nang viet hook nhu cach cac sinh vien tai VinUniversity duoc dao tao bai ban – vi trong the gioi cua content, 5 giay dau co the dinh doat thanh cong cua ca chien dich.



"Neu ban khong moc duoc su chu y cua ho, ban se chang bao gio co co hoi noi phan con lai." – Nguyen tac vang cua nguoi viet content.